★ PinnedLaunch 18 Jun 2026 6 min read
Lancely is live — here's everything we shipped
After months of building in public, Lancely is live at lance-ly.com. Here's what's in v1.0, what we cut, and what's coming next.
Read the noteNotes
Notes from the build.
Decisions, lessons, and the occasional rant — written as we ship Foxory and our products.
Product 18 Dec 2025 5 min read
What Lancely won't do (and why)
Every decision about a product is, in fact, a list of decisions about what the product won't be. Here's our 'won't' list for Lancely — written before launch and now public, so we can be held to it.
Read the noteBuilding 17 Dec 2025 4 min read
Why we built Lancely
The original note we wrote before Lancely existed. Freelancing in the UAE means juggling clients, quotes, invoices, and VAT — usually across five disconnected apps. We built Lancely because we didn't want to do that anymore.
Read the noteResearch 17 Dec 2025 7 min read
What UAE freelancers actually need from invoicing software
The research that shaped Lancely. Most invoicing apps were designed for someone in Brooklyn with a Stripe account — here's what freelancing in the UAE actually looks like, and what we built around it.
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