Notes

Notes from the build.

Decisions, lessons, and the occasional rant — written as we ship Foxory and our products.

Product 18 Dec 2025 5 min read

What Lancely won't do (and why)

Every decision about a product is, in fact, a list of decisions about what the product won't be. Here's our 'won't' list for Lancely — written down now, before the temptation to expand sets in.

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Research 17 Dec 2025 7 min read

What UAE freelancers actually need from invoicing software

Most invoicing apps were designed for someone in Brooklyn with a Stripe account. Here's what freelancing in the UAE actually looks like — and what software needs to do about it.

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Building 17 Dec 2025 4 min read

Why we're building Lancely

Freelancing in the UAE means juggling clients, quotes, invoices, and VAT — usually across five disconnected apps. We're building Lancely because we don't want to do that anymore.

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